Efforts to stop the investors from considering two shareholder proposals on its much controversial facial recognition service sale made by the world’s largest online retailer and cloud computing company Amazon.com blocked by the Security and Exchange Commission (SEC). SEC also blocked the non-binding proposals from being voted on at the company’s upcoming annual meeting made by Amazon.
While one proposal requires, If the company’s board is not ensuring the sales did not defy civil liberties, then Amazon will stop offering facial recognition, at the same time another proposal would call for an audit to examine the privacy if found something, that might result from service, known as Rekognition.
Both the proposals are facing severe clash for receiving a majority of support from the investors. Amazon refused to mark any comment on SEC decisions. The company was one amongst the many marketers of facial recognition technology who disclosed sales to law enforcement and private customers identifying celebrities.
As per the researchers finding Amazon’s technology is struggling to make out the gender of individuals with darker skin, it is a matter of concern raised by Civil liberties groups.
According to sources posted on the SEC website, Amazon had sought the regulator’s permission to skip the proposals as being insignificant to its business, among other things, but was turned down on March 28.
Michael Connor, executive director of Open MIC, said the SEC decisions show the developing rules around facial recognition are “really a critical issue for a company like Amazon and how it handles the business risk associated with the technology.”
A strange step of asking for a reconsideration of that verdict has been taken by Amazon, which was rejected by the agency in a letter on April 3. Other notes show that SEC permitted Amazon to leave out the proposals for things like a risk oversight committee, and by which Amazon resolute the climate of concerns raised by other investors.