Almost everyone would have experienced a scenario where you open a website, and a push notification will pop up on the screen asking whether you want to receive the notifications from that particular site or not. These notifications may be really useful for some websites, but most of the users usually go with the “no” option.
Mozilla has conducted a survey on its beta version for one month and has observed that 97% of the times the users click on “no” when a push notification appears on the screen. Mozilla thinks that it is high time to take some measures to combat this notification spam. The latest Nightly version of Mozilla Firefox will block all the notification requests until the user interacts with a particular website. This interaction includes typing or clicking anything on the site.
Mozilla will conduct this experiment until April 29th, 2019. The Firefox’s nightly version will display an icon on the address bar that indicates that the website wants to deliver notifications to users. Mozilla has already agreed that this isn’t a perfect solution for this push notification spam issue, but it is an early test to understand how this thing works.
Mozilla is also going to conduct the second experiment to prevent this notification spam. The company is launching a small experiment for a set of users on Firefox 67. They will collect the information on how people are responding to the permission prompts that were presented to them.
Last year, Mozilla added a new feature in Firefox which lets the users to opt-out from receiving the push notifications from all the websites. But there are still so many users who are relying on the web apps and want to receive push notifications from them. So this experiment failed. Alex Russell, a Google Chrome Engineer, posted several tweets on the precautions Chrome is taking while dealing with the push notifications.